Russian advertising has produced memorable slogans that leverage the language’s nuances, becoming cultural staples from Soviet era to modern times.
AdMe.ru compiled this selection of top Russian ad slogans, blending post-Soviet capitalist creativity, timeless Soviet lures, and clever local adaptations of Western campaigns. Criteria included cultural penetration, creative merit, author fame, linguistic flair, and enduring advertiser loyalty.
Top Russian Slogans
- Peace, friendship, chewing gum (Rotfront, 1957)
- There’s no better nipple, and there never will be, I’ll suck it till old age (copywriter — Mayakovsky)
- Everything can be found (Yandex, by Yandex team)
- World history. Imperial Bank
- Demand a beer top-up after the foam settles (Restaurant “Glavpivprom”)
- Call your parents (social ad)
- Sometimes it’s better to chew than talk (Stimorol)
- Pay your taxes and sleep easy (Tax Police)
- M&M’s. Melts in your mouth, not in your hands
- Got an idea — got IKEA
- Your kitty would buy Whiskas
- It’s time for you, time to sign a contract with the fan factory (MOVEN)
- Vote or lose (Yeltsin’s 1996 campaign)
- Snickers. Don’t stop — Snickers it
- Prices are just mind-blowing (Euroset)
- Russia — generous soul
- That’s why they don’t bite (Moskitol)
- He’s one of a kind (Tinkoff)
- Tanks don’t fear mud (KAMAZ)
- Fly Aeroflot planes
- It’s not a dream, it’s Sony
- Take a break — eat Twix
Retro Slogans
- Everyone should try how tasty and tender the crabs are (Glavryba)
- Nowhere but at Mosselprom
- Keep money in savings banks
- NPO “Alternative”. With all the wealth of choice, there’s no other alternative
- Everyone goes somewhere, I’m off to Sberkassa
- Stolen? Should’ve installed Clifford
- Hoper Invest. Great company!
- You’ll fit in our coffins. No diets or aerobics!
- Sisi — wear whenever you want (tights)
Top Mobile Network Slogans
- MTS. People talk
- Beeline. Live on the bright side
- Beeline. It’s convenient with us
- Moscow Cellular. Cheaper only silence
- MegaFon. The future is in your hands
- Krastelecom. Connecting people, making them free
Top Car Slogans
- BMW. “Does perfection need advertising?”
- Mercedes SLS. We respect two competitors — speed of sound and speed of light (Sokolov)
- To the free — Volvo
- Volga. You’re surprising me
- Lada Priora. On all roads of the country
- GAZ. Russian cars
- Daewoo. Start your favorite
- Mazda. How bold you are
- Toyota. Drive the dream
- Nissan. Exceeding expectations
- Lexus. Pursuit of perfection
- Skoda. Simply brilliant
Beer
- Ovip Lokos. In the name of good!
- Baltika. Where Russia is
- Patra. Beer with a cork
- Who’s going for Klintskoye?
- Time flies unnoticed with Tolstyak!
- Golden Barrel. We should meet more often
- Solodov. I vouch for quality
- Doctor Diesel. We’re so different, yet together
- Stella Artois. Perfection is priceless
Drinks
- Drink vegetables (8 vegetables juices)
- Sprite. Don’t let yourself dry out!
- Fanta. Join in!
- Invite. Just add water
- Red Bull gives you wiiings
- Pepsi. Take it all from life
- New generation chooses Pepsi
- Hershi Cola. Taste of victory!
- It’s good to have a Domik in the village
- Mirinda. Life is good when you drink unhurriedly
- Rich. Life is a good thing. Any way you look at it
- May tea — favorite tea
- Privet. Live orange juice
Hygiene and Cosmetics
- Pampers. Babies inspire
- Always. Speaks your body’s language
- Be confident. Wear Libresse
- Kleenex — soft like velvet!
- Clear Vita Abe. No dandruff
- Take care of yourself. Garnier
- Millions of microbes will die (Domestos)
- Rexona. Never lets you down
- Orbit. Tastiest cavity protection
- Everyone’s thrilled with you, and you’re thrilled with Maybelline
- Axe. Full Axe-Effect
- Gillette. Nothing better for a man
Clothing and Footwear
- Ralf Ringer. Turning the earth
- Savage. Freedom to be yourself
- Camelot. Leave your mark
- From Paris to Nakhodka “Omsa” — best tights!
- Ecco. Shoes for life
Insurance
- It’ll be like it was MAX Insurance
- Rosno hit the spot!
- Spasskie Vorota Insurance Group. Like behind a stone wall
- Rosgosstrakh. You did everything right!
- RASO — They trust us because we pay for others’ mistakes
- Renaissance Insurance. Art of remembering the future
- Ingosstrakh pays. Always.
Candies
- Mars. It’ll all be chocolate
- Rondo. Fresh breath eases understanding
- Mentos. Fresh solution
- Everyone loves Mamba. Even Seryozha!
- Chewits. Chew, don’t worry
- Skittles. Don’t sour — hang on the rainbow
- Dirol Kids. Now banana!
- Bounty. Paradise pleasure
- Juicy Fruit. Want it already!
- Juicy Fruit. Full banana!
- Nuts. Charge your brain
- Snickers. Ate it — all good!
- Wispa. It’s all about the magic bubbles
- Milk is twice as tasty if it’s Milky Way!
- Time to eat. Eat Meller
- Tic Tac. Sweetness and freshness in just two calories
Media</
FAQ
What are some iconic Soviet-era Russian advertising slogans?
Examples include ‘Peace, friendship, chewing gum’ (Rotfront, 1957), ‘There’s no better nipple, and there never will be’ (Mayakovsky), and ‘Nowhere but at Mosselprom’. These became cultural staples leveraging linguistic flair.
Which modern Russian brands have memorable slogans?
Yandex’s ‘Everything can be found’, Snickers’ ‘Don’t stop — Snickers it’, and KAMAZ’s ‘Tanks don’t fear mud’ stand out for their cultural penetration and creativity.
What criteria were used to select these top slogans?
Selection considered cultural penetration, creative merit, author fame, linguistic flair, and enduring advertiser loyalty, spanning Soviet lures to post-Soviet capitalist ads.
