Russian advertising has accumulated an impressive collection of slogans—fully utilizing the capabilities of the Russian language, memorable, entered into popular culture, and holding historical significance in some sense.
AdMe.ru has compiled a selection of the best slogans from Russian advertising. It includes not only slogans created by advertisers in the era of modern capitalist advertising about 20 years ago, but also beloved and timeless slogans from Soviet times, as well as elegant and accurate localizations of Western slogans.
The research was based on various criteria, such as whether the slogan became a catchphrase and how actively it was used in Russia, creative value, fame of the author, and use of the Russian language’s possibilities. Some slogans made it to this list solely for their long-term merits and the unwavering commitment of advertisers.
Best Russian Slogans
- Peace, friendship, chewing gum (Rotfront, 1957)
- No better pacifier has been or will be, I’ll suck it till old age (copywriter — Mayakovsky)
- You’ll find everything (Yandex, author — Yandex team)
- World history. Imperial Bank
- Demand a beer top-up after the foam settles (Restaurant “Glavpivprom”)
- Call your parents (social advertising)
- Sometimes it’s better to chew than talk (Stimorol)
- Pay your taxes and sleep easy (Tax Police)
- M&M’s. Melts in your mouth, not in your hands
- Have an idea — have IKEA
- Your kitty would buy Whiskas
- It’s time for you and time to sign contracts with the fan factory (MOVEN).
- Vote or lose (Yeltsin’s election campaign in 1996)
- Snickers. Don’t stop — Snickers it
- Prices are just mind-blowing (Euroset)
- Russia — generous soul
- That’s why they don’t bite (Moskitol)
- He’s one of a kind (Tinkoff)
- Tanks don’t fear mud (KAMAZ)
- Fly Aeroflot planes
- It’s not a dream, it’s Sony
- Take a break — eat Twix
Retro Slogans
- It’s time for everyone to try how tasty and tender the crabs are (Glavryba)
- Nowhere but at Mosselprom
- Keep money in savings banks
- NPO “Alternative”. With all the wealth of choice, there’s no other alternative.
- Everyone goes somewhere, but I’m off to Sberkassa
- Stolen? Should’ve installed Clifford
- Hoper Invest. Great company!
- You’ll fit in our coffins. No diets or aerobics!
- Sisi — wear whenever you want (tights)
Best Mobile Network Slogans
- MTS. People talk
- Beeline. Live on the bright side
- Beeline. It’s convenient with us
- Moscow Cellular. Cheaper only silence.
- MegaFon. The future depends on you
- Krastelecom. Connecting people, making them free
Best Car Slogans
- BMW. “Does perfection need advertising?”
- Mercedes SLS. We respect two competitors — the speed of sound and the speed of light (Sokolov)
- To the free — Volvo
- Volga. You’re surprising me
- Lada Priora. On all roads of the country
- GAZ. Russian cars
- Daewoo. Start your favorite
- Mazda. How bold you are
- Toyota. Drive the dream
- Nissan. Exceeding expectations
- Lexus. Pursuit of perfection
- Skoda. Simply brilliant
Beer
- Ovip Lokos. In the name of good!
- Baltika. Where Russia is
- Patra. Beer with a cork
- Who’s going for Klintskoye?
- Time flies unnoticed with Tolstyak!
- Golden Barrel. We should meet more often
- Solodov. I vouch for quality
- Doctor Diesel. We’re so different, yet together
- Stella Artois. Perfection is priceless.
Drinks
- Drink vegetables (8 vegetables juices)
- Sprite. Don’t let yourself dry out!
- Fanta. Join in!
- Invite. Just add water
- Red Bull gives you wiiiings
- Pepsi. Take it all from life
- The new generation chooses Pepsi
- Hershi Cola. Taste of victory!
- It’s good to have a Domik in the village
- Mirinda. Life is good when you drink without rush
- Rich. Life is a good thing. No matter how you look at it
- May tea — favorite tea
- Privet. Live orange juice
Hygiene and Cosmetics
- Pampers. Babies inspire
- Always. Speaks your body’s language
- Be confident. Wear Libresse.
- Kleenex — soft like velvet!
- Clear Vita Abe. No dandruff
- Take care of yourself. Garnier
- Millions of microbes will die (Domestos)
- Rexona. Never lets you down
- Orbit. The most delicious cavity protection
- Everyone’s thrilled with you, and you’re thrilled with Maybelline
- Axe. Full Axe-Effect
- Gillette. Nothing better for a man
Clothing and Footwear
- Ralf Ringer. Turning the earth
- Savage. Freedom to be yourself
- Camelot. Leave your mark
- From Paris to Nakhodka “Omsa” — the best tights!
- Ecco. Shoes for life
Insurance
- It will be as it was MAX, insurance company
- Rosno hit the spot!
- Spasskie Vorota Insurance Group. Like behind a stone wall
- Rosgosstrakh. You did everything right!
- RASO — They trust us because we pay for others’ mistakes
- Renaissance Insurance. The art of remembering the future
- Ingosstrakh pays. Always.
Sweets
- Mars. Everything will be chocolate
- Rondo. Fresh breath eases understanding
- Mentos. Fresh solution
- Everyone loves Mamba. And Seryozha too!
- Chewits. Chew, don’t worry
- Skittles. Don’t be sour — hang on the rainbow
- Dirol Kids. Now banana!
- Bounty. Paradise pleasure
- Juicy Fruit. Want it already!
- Juicy Fruit. Full banana!
- Nuts. Charge your brain</l
