- Authors: Maksim Ilyakhov, Rodion Skryabin
- Publisher: BOMBORA
- Number of pages: 368
- Age rating: 12+
- ISBN: 978-5-04-209184-1
- Year of publication: 2024
Read the Book
- Contents
- Working Social Media Strategy for 90% of Companies
Discover Effective Social Media Promotion
Is useful content or lifestyle better? Entertaining videos or expertise? Likes or sales? Or can you have both? This book will help you understand social media as a practical tool for business: what you really need to do to make sales.
Maksim Ilyakhov and Rodion Skryabin guide readers step-by-step through all stages of managing social media. The book gathers key principles for creating social media strategies, promoting them in the information space, sales techniques via social networks, and the specifics of content creation for various channels.
You will learn:
- Which trends are worth following and which are better to avoid;
- How to write engaging texts, choose informative images, and organize video work;
- What tools to use for different types of businesses;
- Where the money is in social media and how to get it out.
The focus of the book is on rationality and a strategic approach rather than fashion and hype. It contains everything you need to attract clients, build trust, and increase sales.
Bonuses include examples of project ROI calculations and ready-made strategies for various business types.
